OWN YOUR VALUE.
LEAD WITH CONFIDENCE.
GROW WITH STRATEGY.

Whether you’re just starting out or been at it for years — this is for you.

If you’re undercharging, overgiving, or still letting clients run the show — it’s time to change that.

💡 I went from working 6 days a week, chasing clients, and barely making it — to 3 days a week, and triple the income. No discounts. No gimmicks. No burnout.

This isn’t another PDF. It’s a strategy built around you — your voice, your value, and the kind of business you actually want.

If you’re ready to grow with confidence and intention — you’re in the right place.

THIS IS NOT JUST ANOTHER SALES COURSE.

This is a wake-up call for estheticians who are done with autopilot — and ready to finally grow.

YOU'LL LEARN:

THIS IS FOR YOU IF:

THIS IS NOT FOR YOU IF:

WHY I BUILT THIS

I’ve been in sales for most of my life — I could sell ice to an eskimo, sell without scripts, and close without flinching. But when I started my skincare business… it was different. Suddenly, I wasn’t selling a product. I was selling myself. I started from a room in my house. Clients had to walk through my living room just to get to my “studio.” No fancy setup. No marketing team. Just me — trying to sound confident while feeling completely exposed. That’s when I realized: Selling your service is one thing. But owning your energy, your value, and your authority is what actually makes the difference.

I built a strategy that helped me grow from that little back room to a fully booked, high-retention business — without relying on promotions, packages, or big online followings.

Now I use that same approach to help estheticians like you — and I tailor it to fit your business, your strengths, your voice.

Irina Caruana

FORMAT + FLOW

Day 1 (Live 1:1, 2 hours):

We dive deep. I ask questions. We uncover what’s really blocking you — and what you haven’t been using to your advantage. You talk, I listen, I study.

Between Sessions:

I create a tailored strategy, based on your energy, your business, your style.

Day 2 (Live 1:1, 2 hours):

I walk you through your custom growth plan. We fine-tune how you speak, how you plan facials, and how you lead clients into long-term care.
You’ll leave with a PDF strategy made just for you — not a generic script

Revival

PLUS — A BONUS YOU'LL ACTUALLY USE

As a bonus, you’ll also get my personal framework and insights for approaching the skin with strategy and confidence.
I’ll guide you on how to assess, plan, and lead your facials with intention — so you never feel unsure again.
This is the part most courses skip — but it’s what makes the difference between a treatment… and transformation.

LET’S GET STARTED

2 Days | 2 Hours Each | Live 1:1 on Zoom | Replay Included

This is a high-touch, personalized experience. You won’t get a plug-and-play course — you’ll get a strategy built for you.